It became clear from the very first paragraphs of False Alarm by Bjorn Lomborg that I was going to have to start revising my prejudices about its author. If, later in this book, Lomborg ever tries to downplay the centrality to the climate argument of the claim that our planet is heading for a climate catastrophe, as opposed merely for a dose of mere climate change, and to deny the centrality of climate science to the climate debate, instead banging only entirely about mere economics, he certainly doesn’t start his book by doing anything like that. Quite the opposite (pp. 3-4):
WE LIVE IN AN AGE OF FEAR – particularly a fear of climate change. One picture summarizes this age for me. It is of a girl holding a sign saying:
YOU’LL DIE OF OLD AGE
I’LL DIE OF CLIMATE CHANGE
This is the message that the media is drilling into our heads: climate change is destroying our planet and threatens to kill us all. The language is of apocalypse. News outlets refer to the “planet’s imminent incineration” and analysts suggest that global warming could make humanity extinct in a few decades. Recently, the media has informed us that humanity has just a decade left to rescue the planet, making 2030 the deadline to save civilization. And therefore we must radically transform every major economy to end fossil fuel use, reduce carbon emissions to zero and establish a totally renewable basis for all economic activity.
Children live in fear and line the streets in protest. Activists are cordoning off cities and airports to raise awareness that the entire population of the planet is facing “slaughter, death, and starvation”.
Influential books reinforce this understanding. In 2017, journalist David Wallace-Wells wrote a lengthy and terrifying description of global warming impacts for New York magazine. Although the article was generally panned by scientists as exaggerated and misleading, he went on to publish the same argument in book form in The Uninhabitable Earth, which became a bestseller. The book revels in unabashed alarmism: “It is worse, much worse, than you think.” Likewise, in his 2019 book, Falter, naturalist Bill McKibben warned that global warming is the greatest threat to human civilization, worse even than nuclear war. It could finish off humanity not with an explosion but “with the burble of a rising ocean.” A bookshelf would groan under the weight of recent books with deliberately terrifying titles and messages: Field Notes from a Catastrophe: Man, Nature, and Climate Change; Storms of My Grandchildren: The Truth About the Coming Climate Catastrophe and Our Last Chance to Save Humanity; The Great Derangement: Climate Change and the Unthinkable; and This Is the Way the World Ends: How Droughts and Die-offs, Heat Waves and Hurricanes Are Converging on America.
Media outlets reinforce the extreme language by giving ample space to environmental campaigners, and by engaging in their own activism. The New York Times warns that “across the globe climate change is happening faster than scientists predicted.” The cover of Time magazine tells us: “Be worried. Be very worried.” The British newspaper the Guardian has gone further, updating its style guidelines so reporters must now use the terms “climate emergency,” “climate crisis,” or “climate breakdown.” Global warming should be “global heating.” The newspaper’s editor believes “climate change” just isn’t scary enough, arguing that it “sounds rather passive and gentle when what scientists are talking about is a catastrophe for humanity.”
Unsurprisingly, the result is that most of us are very worried. A 2016 poll found that across countries as diverse as the United Arab Emirates and Denmark, a majority of people believe that the world is getting worse, not better. In the United Kingdom and the United States, two of the most prosperous countries on the planet, an astonishing 65 percent of people are pessimistic about the future. A 2019 poll found that almost half of the world’s population believes climate change likely will end the human race. In the United States, four of ten people believe global warming will lead to mankind’s extinction.”
You can read the first twenty five pages of this book, including the above quote, here.